Wednesday, October 7, 2009

back to the drawing board

A while back I published a post about the importance of branding and mentioned some resources for accomplishing this daunting task.

Being vaguely unsatisfied with my own branding and wanting to create a more cohesive presence both online and in "the real world," I finally took the plunge and took a hard look at what I was doing. For example, I'm sure that many recognize my avatar from many sites, but in the back of my mind I've always been concerned that the public might think that I create and sell cowboy hats. Or western wear. (Actually the image is my illustration of a Caribbean mermaid called Lasiren.) As much as I liked the red-haired mermaid cowgirl, she really needed to be replaced with a more relevant image. So it's back to the drawing board at Lonesome Road Studio.

The graphic design process in branding is much like getting a tattoo. So many intriguing images and ideas but with the nagging question "Will I want to live with this for the rest of my life?" After much consideration and research, I have decided on a new image, one that best reflects my goals and... what I actually do. In addition to creating a more distinctive and focused image, I wanted it to be unique (of course) and not over-used or trendy. Hopefully I've achieved all of these things and even more hopefully (LOL) I will unveil the new Lonesome Road Studio soon. Keep watching for more news!

Drop me a line at if you'd like to receive a FREE zine/holiday happenings newsletter dishing the latest about Lonesome Road Studio... coming to email inboxes in late October!


esque said...

Took me a long time too come up with a proper logo and for the most part I am happy with it. However, there always seems to be the question if it is still relevant to me and what I do. Can't wait to see what you make and decide on.


Lonesome Road Studio said...

Yes, there's a nagging voice in the back of my head reminding me that it's okay to change...
Thanks for the comment!

The Thrifty Stylist said...

i think you have done an awesome job up until now, but i can't wait to see what you come up with for the future :D

BaldyLocks said...

I find the whole part of marketing branding etc. to be so fascinating! I created mine accidentally but it works for me so I kept it and that's the blue wig. I get recognize everywhere!

It would also be really fantastic if you could send a few cranes. I'm going to try but I've never been successful. I'll get it right this time :)

Bridget said...

Thanks for discussing this gives me a lot to think about.

Resweater said...

I like it just the way it is, but if you want to show what you sell you could add some jewelry to your existing logo and you'd be all good! Can mermaids wear earrings?

My logo was a bunch of sweaters I lined up for a preview to a customer, when I first started Resweater. I used it as my avatar just to temporarily fill in the blank space, I never got around to changing it, & it stuck. Do you think mine is appropriate? My cousin told me she thought it was a bunch of hats!

Doris Sturm said...

I agree that I always recognized you by your avatar, it can be misleading and point towards western wear...I can't wait to see what you come up with. I'm sure you'll make the right choice!

Kind Regards,

Lonesome Road Studio said...

Resweater, I do think the knits in your avatar look more like sweaters than hats... *possibly* socks, but they all have that "sweater" look.

EmilyClaireCreations said...

I enjoy your cowgirl mermaid, but you are an amazing artist, I can't wait to see what you come up with!!



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