Tuesday, September 8, 2009

gettin' out the branding iron

As part of my ongoing efforts to streamline my business strategies and to find what works most effectively, I've decided to jump headfirst into "branding" Lonesome Road Studio. For, as I read on garrreynolds.com, "If you don't brand yourself, you can rest assured that others are branding you."

As I research the topic, I do find that I've already taken some of the many but fairly simple steps to branding myself, such as purchasing my own .com domain name, participating in social networking (not just tweeting haphazardly, but really trying to participate in a helpful, interactive way) and blogging. But I do find that I have a long path ahead of me, and the path can be daunting and a bit overwhelming if not navigated in an orderly fashion. Fortunately, I discovered this helpful Personal Branding Worksheet of steps to be taken in the process of branding yourself.

Not only is branding a type of "tooting your own horn," it's also about discovering the music you enjoy and play best on that horn. I'm positive that I'm going to enjoy following this worksheet each step of the way; I'm certain that I will learn new things about myself and I know that this can only help in my aspirations to become the best business owner that I can be.

It is my hope that others will reap the benefits of this course as well.

17 comments:

esque said...

Branding is always a (pardon the pun) hot subject. I, too, am continually trying to ensure that my brand becomes more recognizable. Thanks for the link, I'll be exploring that more.

[inkihandmade.blogspot.com]
[inkihandmade.etsy.com]

Mandi said...

Thanks for sharing the worksheet! Branding is something more of us crafty businesses need to focus on.

Lonesome Road Studio said...

It's especially challenging when you create in more than one medium; for example, how do you brand yourself as a jewelry maker/fine artist, or as a knitter/wireworker?

Teddy Started It said...

Great post. Thanks. It's also nice to know I'm not alone in trying to streamline things abit. It can all get a little overwhelming, can't it?!

Lonesome Road Studio said...

I'd like to get the branding "under control" before I attempt my own e-commerce website. We'll see how that goes. *shakes a little*

Prayers4Theresa said...

This is great information! Thank you for sharing it!

Lonesome Road Studio said...

You're welcome! I hope it helps out everyone!

goodkarma said...

thanks so much for this! i'm saving it to take a closer look at soon.

Lonesome Road Studio said...

You're welcome!

Jennifer said...

Found your post from the artfire chatterbox... thank you for this great information!

Lonesome Road Studio said...

Glad to be of any help, thanks for reading!

Mama Sews! said...

Thanks for the link! This topic has been on my mind lately, too.

Gallery Juana said...

Lonesome, thank you for visiting my blog.

I recognize your avatar, so you have a great start toward the branding goal.

Doris Sturm said...

I LOVE your blog! Sorry it took me so long to find you. Great information on branding. Thanks so much. Your blog is very informative and I love the design! It's so YOU!

Keith (Mindless Pursuits) said...

Branding is a major challenge when you have so many different focal points. I've split mine into different brands but that only makes it harder to stay on top of them all!

Trace Cohen said...

Thank you for linking to one of our posts. Meg Guiseppi is a very prolific writer on this topic and has made it very easy to learn how to brand yourself. Her step by step guide is a great example of how it the process is if you take the time to do it properly.

Keep up the great articles!

Trace Cohen
CMO, Brand-Yourself.com

Lonesome Road Studio said...

Thanks Trace - I look forward to reading more from Meg!

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