gettin' out the branding iron

As part of my ongoing efforts to streamline my business strategies and to find what works most effectively, I've decided to jump headfirst into "branding" Lonesome Road Studio. For, as I read on garrreynolds.com, "If you don't brand yourself, you can rest assured that others are branding you."

As I research the topic, I do find that I've already taken some of the many but fairly simple steps to branding myself, such as purchasing my own .com domain name, participating in social networking (not just tweeting haphazardly, but really trying to participate in a helpful, interactive way) and blogging. But I do find that I have a long path ahead of me, and the path can be daunting and a bit overwhelming if not navigated in an orderly fashion. Fortunately, I discovered this helpful Personal Branding Worksheet of steps to be taken in the process of branding yourself.

Not only is branding a type of "tooting your own horn," it's also about discovering the music you enjoy and play best on that horn. I'm positive that I'm going to enjoy following this worksheet each step of the way; I'm certain that I will learn new things about myself and I know that this can only help in my aspirations to become the best business owner that I can be.

It is my hope that others will reap the benefits of this course as well.