file THIS!

Like most business owners, I grudgingly gathered the info needed to file my state sales tax. After calculating, checking, re-checking, sorting sales into what was taxable or not, the dust cleared and a most interesting revelation appeared.

Nearly half of my 2009 sales came from selling in person at shows, fairs, markets, etc.

This was not something that I anticipated, and I never thought that I was "the type." I figured that I would quietly sit at the glow of the computer monitor for most of my selling experience, tweeting, friending, contacting, flickring, ninging and whatever else it took to eke out a few sales per month in a saturated category in the handmade movement.

Not only have I enjoyed my experiences selling in person, but in some ways it's easier than selling online. I didn't have to spend countless hours promoting or advertising the shows myself. And all the time spent packaging and shipping! At the same time, the show vendor is at the mercy of the entity running the show; fortunately my 2009 shows were primarily at a popular area farmers' market and an established show sponsored by the local art league.

The instant gratification of selling in-person is a wonderful thing also. Like anyone else, I love hearing compliments, I really dig being told by someone that they've never seen anything like my items, and I truly appreciate constructive comments and suggestions - they are windows into what people really want and I take their ideas under serious consideration when planning Lonesome Road Studio's new lines.

More shows in 2010 is not just any old New Year's resolution this time. It's a real plan of action and now is the time to implement it.

baby did a bad bad thing

Well, not that bad.
It's just that I can't always bring myself to spend large sums of money on things like art show displays, etc. I always hope that I will walk into a junk shop or garage sale and *poof*! The mannequin of my dreams will be there, and for only five bucks!
The truth is that you do have to shell out substantial dinero for these things every so often. Which is what I did yesterday. Big online shopping trip. I'm sure it will be worth it though; I've grown so weary of the cheapo black velvet necklace stands I was using (the kind with the easel that doesn't even correctly connect in the back, and they blow over if somebody so much as walks by). I finally decided that, as I told my husband, the time has come for me to go big or go home.
The splurge was also part of a general "re-tooling." I've been working more on branding and have been kind of bored with the status quo as well. I participated in a local festival market recently and during a slow time I took the opportunity to check out other booths. It occurred to me that I kept seeing the same ubiquitous displays, and much like a stroll through the mall, there wasn't much that really drew me in to most of the booths. I would like shopping the Lonesome Road to be an "experience," unforgettable, like the shopper is being irresistibly drawn into another world. Oh, and if someone actually purchased something, that would be cool too, LOL.
So now that I've made a short story long, I'm looking forward to receiving my purchases and using them to make the Lonesome Road more memorable and fun.
In case you're wondering, I bought five new necklace stands in natural tones, a groovy "blue jeans" mannequin style display, and a "chestnut suede" display set in brown, my new black.